Can you imagine that the secret to moving people isn't a script or a pitch — but a strategic narrative ?
In-demand negotiation coach Joseph Plazo, has long taught that storytelling for persuasion techniques are the most overlooked skill in business today
The Psychology Behind Story-Driven Persuasion
Neurologically speaking, humans are storytelling machines. A well-told story bypasses skepticism and embeds a message deeper.
Through years of training CEOs, attorneys, and negotiators, Joseph Plazo teaches that storytelling isn’t about fluff—it’s about framing.
The Anatomy of a Persuasive Story
Here’s the framework Plazo teaches:
Setting the Stage : Open with a relatable setting.
Rising Tension: Show what’s at stake.
Emotional Climax: Reveal the transformation.
Value Delivered: Frame your product as the solution.
It’s not just the story—it’s when and how you deliver it.
Closing Million-Dollar Deals with Stories
Whether you're selling SaaS, Plazo’s storytelling techniques can 10x your close rate.
A founder Joseph mentored turned a cold lead into a raving fan—using story alone.
Building Your Arsenal of Narratives
Joseph Plazo recommends asking yourself:
What stories shaped you?
Where did you overcome adversity?
When did your product solve a painful problem?
How did a client’s life change after your service?
Then, refine them using Plazo’s ARC™ Method: Anchor. Reveal. Close.
Why This Matters Now
In high-stakes deals where logic fails, the one who tells the best story becomes the authority.
Joseph Plazo’s storytelling for persuasion techniques elevate your influence.
Tell better stories. read more Close more deals. Become unforgettable.